Study: Besides Fashion, African American Hair Reflects Cultural & Political Values

In the African-American community, hair styles are a complex and constantly evolving reflection not only of fashion, but also of cultural and political values.

The Detroit Freepress reports that African Americans spent $3.9 billion in 2007 on hair care products and services, according to Ken Smikle, president of Target Market News, a Chicago-based black consumer tracking firm.

While anything goes in terms of styles, weaves, braids, and Pro10 hair extensions are popular because they are easy to maintain. They also don’t require the use of damaging chemicals, like straightening and other styles which can cause damage to natural hair.